With a rich and sophisticated food culture, Chinese consumers are becoming increasingly positioned to choose better quality products and represent a driving force for economic growth and change. Recent time has seen a shift in consumer preferences, further emphasizing a healthier, safe, and convenient lifestyle. Moving forward, what are the opportunities for Nordic foods to China? How is e-commerce changing consumer behavior? What is important for Chinese consumers when buying seafood, and what is the success formula of Norwegian salmon to China? Join us for an engaging event, where Nordic food stakeholders meet up for a session on the evolving taste of Chinese consumers and opportunities for Nordic foods.

Time: 18:00 – 21:00

Date: Thursday, 22 April 2021

Venue: LG1 floor Oriental ballroom, 111 Pudong Road, Pudong, Shanghai 上海市浦东文华东方酒店 浦东南路111号, 东方厅 LG1层

Price: Free for NBA Members / RMB 650 for non-member

Agenda:

18:00 – 18:30: Registration

18:30 – 19:00:

 Part 1: Keynote

"Seafood from Norway to China: Meeting modern, consumer demands"

 Ms. Victoria Braathen, Director China, the Norwegian Seafood Council

19:00 – 19:20:

 Part 2: Panel discussion

"Opportunities for Nordic foods in the China market"

 Ms. Chloe Zhao, Sales & Marketing Manager, Orkla

 Mr. Eason Li, General Manager Sales, Hofseth

 Ms. Isabella Wang, Deputy General Manager, Isbre

 Ms. Meggie Ren, Chief Representative China, Royal Greenland

19:20 – 19:30:

 Q&A Session

19:30 – 21:00: Dinner