With a rich and sophisticated food culture, Chinese consumers are becoming increasingly positioned to choose better quality products and represent a driving force for economic growth and change. Recent time has seen a shift in consumer preferences, further emphasizing a healthier, safe, and convenient lifestyle. Moving forward, what are the opportunities for Nordic foods to China? How is e-commerce changing consumer behavior? What is important for Chinese consumers when buying seafood, and what is the success formula of Norwegian salmon to China? Join us for an engaging event, where Nordic food stakeholders meet up for a session on the evolving taste of Chinese consumers and opportunities for Nordic foods.
Time: 18:00 – 21:00
Date: Thursday, 22 April 2021
Venue: LG1 floor Oriental ballroom, 111 Pudong Road, Pudong, Shanghai 上海市浦东文华东方酒店 浦东南路111号, 东方厅 LG1层
Price: Free for NBA Members / RMB 650 for non-member
18:00 – 18:30: Registration
18:30 – 19:00:
Part 1: Keynote
"Seafood from Norway to China: Meeting modern, consumer demands"
Ms. Victoria Braathen, Director China, the Norwegian Seafood Council
19:00 – 19:20:
Part 2: Panel discussion
"Opportunities for Nordic foods in the China market"
Ms. Chloe Zhao, Sales & Marketing Manager, Orkla
Mr. Eason Li, General Manager Sales, Hofseth
Ms. Isabella Wang, Deputy General Manager, Isbre
Ms. Meggie Ren, Chief Representative China, Royal Greenland
19:20 – 19:30:
19:30 – 21:00: Dinner