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In times of dynamic geopolitics, ever-shorter attention spans, fake news and a complex stakeholder universe, an organization's reputation is more valuable than ever. What reputation is, how to build it and what needs to be done to promote and protect it?
In collabration with the Swedish Chamber of Commerce in China, Royal Danish Consulate in Shanghai, Innovation Centre Denmark, and FinnCham Shanghai, we are happy to invite NBA members to join this seminar in Shanghai to learn more about:
• What is reputation and what makes it so valuable? Why is it so quick to destroy and why does it take so long to build? Short theory and thinking on this topic, and illustration with examples of balanced and controversial reputations.
• Cases in which a corporate reputation has been destroyed, especially in the China context - this discussion will bring in dynamic geopolitics as a dimension that can lead to the need for crisis management. What crises are "home-made?" And how can cultural insensitivities turn into a storm? What are cycles of corporate crises and crisis types?
• Finally, some examples of crisis moments that have turned into opportunities to reinvent reputation will be shared. This discussion will bring in examples in which a reputation has been rebuilt and how that was done.
Date
5 March (Tuesday), 2024
Time
17:00 - 18:30, Beijing Time
Speaker:
Claudia Kosser, Parter, Head of Shanghai, FGS Global
Venue:
Royal Danish Consulate in Shanghai
Yan'an West Road no. 2201, Shanghai international Trade Centre, Room 3101, 31 floor
上海市 长宁区 延安西路2201号 上海国际贸易中心31层3101室
Don't miss this unique opportunity to gain expert insights!
Speakers
Claudia
Kosser
Parter, Head of Shanghai, at FGS Global
Claudia Kosser is a Partner with FGS Global and is the Head of the Shanghai office. She advises clients from various sectors in corporate communications and strategic positioning, as well as in cross- border M&A-transactions and crisis situations. She has more than a decade of experience and launched the FGS Global Shanghai office in 2019 after working for the firm in Frankfurt and Hong Kong. Claudia advises clients from various sectors, including for automotive, automation and industry as well as consumer and retail and professional services firms. Recent crisis mandates include matters around product issues and recalls, geopolitical sensitivities as well as cyber-attacks. Prior to joining the firm, she worked with Daimler, the then holding company of Mercedes, in the communication strategy and speech writing team. She holds a Masters in Communication Management from Leipzig University and Bachelors in European Studies from the University of Maastricht.
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