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China has emerged as one of the most significant markets globally for Norwegian seafood, with its vast consumer base and growing appetite for high-quality seafood products. The Chinese market presents a unique and compelling opportunity for the Norwegian seafood industry to expand its reach and establish a strong presence.


We are delighted to invite you to an exclusive seminar on the topic of "Norway as a Seafood Brand in China & Outlook ." This seminar aims to shed light on the tremendous potential and opportunities for Norwegian seafood in the Chinese market, highlighting why China is a crucial market for the Norwegian seafood industry. Furthermore, the event will delve into strategies on how to effectively utilize Norway as a brand to promote Norwegian seafood in China.


During this seminar, our distinguished panel of industry experts will share insights and best practices on harnessing the power of the Norwegian brand to promote Norwegian seafood in China. We will explore successful branding strategies that enhance visibility, reputation, and consumer appeal in the Chinese market.


Key seminar highlights:


The Excitement of the Chinese Market: Explore why China holds immense potential for the Norwegian seafood industry and the various factors that make it such an exciting market.

Stakeholder Perspectives: Gain valuable insights into the diverse perspectives of different stakeholders related to the seafood industry and understand their thinking and perceptions. Learn how collaboration among stakeholders can drive growth and opportunities.

Leveraging Norway as a Brand: Discover effective strategies to utilize the strength of the Norwegian brand to promote Norwegian seafood in the Chinese market. Understand how branding can enhance visibility, reputation, and consumer appeal.

Meeting Chinese Consumer Expectations: Delve into the preferences and expectations of Chinese consumers when it comes to seafood. Identify key factors that influence their choices and explore ways to meet and exceed their expectations.

By attending this seminar, you will have the opportunity to learn from industry experts and gain valuable insights into leveraging Norway as a brand to effectively promote Norwegian seafood in the Chinese market. The seminar will provide a platform for networking and engaging in discussions with like-minded professionals, executives, and stakeholders involved in the Norwegian seafood industry.


Date: 24 August 2023

Time: 17:30 – 21:00 (Registration from 17:30 – 18:00 )

Venue: F3 Andaz Xintiandi, 88 Songshan Road, Huangpu, Shanghai,

上海新天地安仕达酒店上海市黄浦区嵩山路88号,3楼

Agenda:

17:30- 18:00 Registration

18:00- 18:40 Presentations

18:40- 19:15 Panel Discussion

19:15-19:30 Q&A

19:30 – 21:00 Dinner and Mingling


We look forward to welcoming you to this engaging seminar as we unlock the immense potential of Norwegian seafood in the Chinese market and explore the effective utilization of Norway as a brand.

Speakers

  • Andreas Thorud (Director for Chinese Mainland and Hong Kong of Norwegian Seafood Council)

    Andreas Thorud

    Director for Chinese Mainland and Hong Kong of Norwegian Seafood Council

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  • Emily Zhang (commercial manager at Mowi China)

    Emily Zhang

    commercial manager at Mowi China

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