Welcome to join and save the date for Nordic Marketing Day 2026 - this is the largest and flagship Marketing, Sales and Growth-focused event for Nordic businesses in China. In the past five years, the event has attracted more than 500 participants and 100+ speakers, representing a wide range of Nordic business communities and companies in China.

This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with peer professionals and industry experts. You can expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations. So come to discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.

This year's main topics will highlight:

• Innovation to Impact — Turning Ideas into Measurable Growth

Focuses on how companies can move beyond "innovation theater" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.

• Next China: Business Growth under Macro Transition

Addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.

• AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage

Explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.

This year's Nordic Marketing Day will be held and in partner with the BI-Fudan MBA program at Zhengli Campus of Fudan University School of Management. The BI-Fudan MBA program, one of China's first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary.

The speakers and agenda will be announced soon. Stay tuned and secure a spot now!

Date: 19 May (Tuesday), 2026

Time: 14:00 - 19:30 (Beijing Time)

Venue:

上海市杨浦区政立路558号复旦大学管理学院政立院区A楼Building A, No.558 Zhengli Road, School of Management Fudan University, Yangpu District, Shanghai

Agenda:

14:00-17:30 Main session with keynote speeches & panel discussions

17:30-19:30 Networking and mingle (with finger food and drinks served)

(Registration starts from 13:30)