This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with over 100+ professionals and industry experts. Discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.

Nordic Marketing Day is the annual flagship event for marketing and business leaders of Nordic companies operating in China. Expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations.

This year's topics will include:

• Integrating ESG into marketing and branding strategies in China
• The evolving role of AI in marketing workflows and decision-making
• Tackling real-world challenges in a fast-changing business landscape

Be sure to save the date, register early, and join us for an inspiring day of learning and connection.

Date: May 28 (Wednesday), 2025

Time:

13:00-17:00 Main session with keynote speeches & panel discussions

17:00-19:00 Networking and mingle (with food and wines served

(Registrations start at 12:30)

Venue: 402, Livat Office Tower D, No. 788 Jinzhong Road, Changning District, Shanghai

上海市长宁区金钟路788号荟聚（Livat) 办公楼 D栋402

Agenda:

12:30 -13:00: Registration and Checking in

13:00-13:10: Event Opening and Welcoming Remarks

13:10-13:50: Panel Discussion: Using Country Origin in Branding and How Companies Can Leverage

13:50-14:20: Keynote Speech: To Win the Heart of Many by Insightful and Value-driven Storytelling by IKEA

14:20-15:00: Panel Discussion: ESG x Marketing: Today and Future

15:00-15:20: Tea Break

15:20-15:50: Keynote Speech: Xiaohongshu: Driving Business Growth with "Seeding"

15:50-16:30: Panel Discussion: AI for Marketers, or Replacing Marketers?

16:30-17:00: Keynote Speech: Inside China's Consumer Engine: Data, AI, and Retail Reinvention by DELOITTE

17:00-19:00 Networking

Speakers

Joyce Zhu, President, Ingka Centres China

Jet Chang, VP of Public Affairs, TOMRA

Sharon Xiao, APAC Sustainability Expertise Leader, Dow

Christine Chan, Founder, Sequel ESG Communications

Tom van Dillen, Managing Partner, Greenkern

Michael Chen, Director of Artificial Intelligence Research Center, DNV

Emma Hallstrom, Senior Advisor, Innovation Norway

Ivy Zeng, Regional Manager of Global Business Solution, Xiaohongshu

Violet Xia, Partner, Deloitte Digital

Ying Tang, Partner, Deloitte Digital

Yang Li, Partner and Chief Growth Officer, Custouch

Bobo Xie, Director of Strategy & Marketing, Peikko APAC

Etienne Charlier, Partner, DIY AI

Vivian Tang, Marketing Director, IKEA Shanghai

Moderators

Malin Hammarén, General Manager, SwedCham China

Kari Hakala, Executive Director, FinnCham China - Shanghai

Rixin Jiang, CEO, Nordic Friend

(Limited seats, reserve your seats ASAP!)