Join us for Nordic Marketing Day – the annual event for marketeers and leaders of Nordic companies in China. Come meet leading brands from the Nordics to learn how they leverage their Nordic origin in marketing.

The importance and potential of utilizing Nordic heritage in the branding and marketing of Nordic companies in China cannot be overstated. We aim to use Nordic Marketing Day 2024 to focus on this development, examining what has changed and how it compels Nordic companies across B2B and B2C sectors to rethink how they capitalize on their "Nordicness".

This year we also welcome speakers and panelists from non-Nordic world-leading, admired brands to explore how they transform their country of origin into a marketing asset.

You can look forward to a dynamic event with more panels, Q&A, and engaging conversations instead of generic power points. We invite you to participate in the conversation and ask the questions most important to you.

Speakers and Program:

Shift in Consumer Behaviour

- How Chinese consumers perceive the Nordics & trends in origin marketing, Mark Tanner, China Skinny.

- How Nordic brands may need to adapt to a changing consumer landscape, Leon Zhang, PwC

-Facilitator: Anna Lin Yip, DCCC

International Experience & Best Practices (Panel Discussion)

- Jin Zhang, Ponant (FR)

- Windy Lai, Gucci (lT)

- Swenson Su, Accolade Wines (AU)

- Facilitator: Jacob Johansen, PwC

Nordic Companies Marketing in China Survey 2024 Report Release and Presentation, by Rixin Jiang, Nordic Friend

Leveraging Nordic Origin as a Marketing Tool (Panel Discussion)

- Michel Qin Zhao, Volvo Cars APAC (SE)

- Ville Pekkola, Valio (Fl)

- Alexander Schandorff, Carl Hansen & Son (DK)

- Chloe Zhao, Orkla (NO)

- Facilitator: Jacob Johansen, PwC


Wednesday, May 29th, 2024


13:00-17:00 Main Session with keynotes and panels

17:00-20:00 Networking After-Party, with food and wines served, and opportunities to mingle


(Chinese) 上海市黄浦区湖滨路202号领展企业广场2座普华永道中心5F

(English) 5F, PwC Center, 2 Link Square Shanghai, No.202 Hu Bin Road, Huangpu District




Nordic Companies Marketing in China Survey 2024

Are you currently working in a management, marketing head, communications head, or a related role at a Nordic business operating in China? We want to hear from you!

By participating, you'll be contributing to a joint voice of marketing professionals on the front line, and your responses will help us develop more effective strategies for Nordic companies operating in this market. As the second year running this survey, our report can also have a comparative analysis on how all the situations change.

The survey only takes 6-10 minutes to complete, and everyone who leaves their email address will receive a digital copy of the full report after its release. Don't miss out on this opportunity to have your voice heard! The deadline for filling out the survey is May 15th, 2024.

All responses will be kept confidential.

Please take the survey via:


  • NBA MEMBER TICKET (for afternoon main event only)


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  • NBA MEMBER TICKET(for main event + evening afterwork)


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  • NON MEMBER TICKET (for afternoon main event)

    RMB 750

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  • NON MEMBER TICKET (for main event + evening afterwork)

    RMB 950

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