Nordic Marketing Day 2021

Norwegian Business Association China

As indicated by its name, Norwegian Business Association China - or NBA for short - is a member driven association for Norwegian companies in China, their Chinese counterparts, and individuals with an interest in Sino-Norway business cooperation. NBA was established over 15 years ago as a non-profit organization and NBA is dedicated to supporting the Norwegian business community in China by providing an active forum for our members. We organize events and seminars throughout the year, including seminars on a wide range of topics and across industries, networking sessions, expert panels and company visits.

Event Details

Nordic Marketing Day 2021 is the first-ever and the biggest get-together for marketing, communications, sales, and creative experts working for Nordic businesses and organizations in China. The event provides the attendees with an opportunity to share the latest marketing trends and news, cases and lessons, tools and methods, as well as provides an access to community networks that everyone can learn from and support each other.

The event includes an intensive program of panel discussions and keynote speeches, hearing from the industry experts from leading platforms, agencies and also companies as case studies.

Limited FREE seats available, the registration will close upon reaching the maximum capasity of free seats. Please contact administration@norbachina.com for any questions.

Agenda

November 17, 2021

Main Schedule

1:00 PM - 1:15 PM

Registration and Networking

1:15 PM - 1:20 PM

Opening Words

Timo S Sysiö (Counsellor, Press and Culture at Embassy of Finland, Beijing)

Hanna Osara (Executive Director of FBCS)

1:20 PM - 1:35 PM

Nordic Businesses Marketing in China

1:35 PM - 1:55 PM

B2B Marketing in China: Keynote speech by Valmet

Jingwei Liu (Vice President, Marketing and Communications at Valmet (China) Co., Ltd.)

1:55 PM - 2:15 PM

B2B Marketing in China: Keynote speech by NBH

2:15 PM - 2:40 PM

B2B Marketing in China: Panel Discussion

Anders Falkeström (Managing Director APAC of Ahlstrom-Munksjö Paper Trading (Shanghai) Co., Ltd)

Isabella Wang (Deputy General Manager at Isbre)

Cindy Zhang (Marketing and Communication Director of Metsä Group APAC)

2:40 PM - 2:55 PM

Coffee Break

2:55 PM - 3:15 PM

B2C Marketing: Keynote Speech by Orkla

3:15 PM - 3:35 PM

B2C Marketing: Keynote Speech by Dean of Business, NYU

Yuxin Chen (Dean of Business at NYU Shanghai)

3:35 PM - 4:00 PM

B2C Marketing: Panel Discussion

Pascal Miao (Marketing Director of Valio China)

Michel Zhao (VP, Head of Corpcomm & Marcom at Volvo Car APAC)

4:00 PM - 5:00 PM

Marketing Trends and Solutions under New Normal

Elvis Yang (Managing Director of M-Brain China Co., Ltd.)

Kristina Knut (Marketing Director of KAWO)

5:00 PM - 8:00 PM

After-event Networking

Speakers

Yuxin Chen

Dean of Business at NYU Shanghai

Anders Falkeström

Managing Director APAC of Ahlstrom-Munksjö Paper Trading (Shanghai) Co., Ltd

Rickie Gong

Vice President, Sales at Glue Up

Rixin Jiang

CEO of Nordic Friend

Kristina Knut

Marketing Director of KAWO

Jingwei Liu

Vice President, Marketing and Communications at Valmet (China) Co., Ltd.

Pascal Miao

Marketing Director of Valio China

Hanna Osara

Executive Director of FBCS

June Qin

COO at NBH

Timo S Sysiö

Counsellor, Press and Culture at Embassy of Finland, Beijing

Isabella Wang

Deputy General Manager at Isbre

Elvis Yang

Managing Director of M-Brain China Co., Ltd.

Cindy Zhang

Marketing and Communication Director of Metsä Group APAC

Chloe Zhao

Marketing Manager at Orkla

Norwegian Business Association China

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Event Details