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Will tomorrow be like yesterday? Can we predict the future of business from data alone? How to satisfy consumers who want everything now and their way? Can we evolve business as fast as people change?

We live in changing times, and uncertainty on all fronts challenges how we lead and evolve our businesses to stay relevant. - How do we do it?

PwC's Jacob Johansen, a 30-year veteran of the branding and strategy industry and international thought leader behind User Centricity, shares his vision: Shifting perspectives and focus enables leaders to identify new opportunities inside and outside their business. The ideas are captured in his book, From Customer to User. On October 14, he unfolds the inspiring ideas in front of a live audience in the heart of Shanghai in cooperation with NBA China, Chambers of Finland and Switzerland.

It's dramatic yet pragmatic.

It's a grand vision yet hands-on.

It's obvious yet provoking.

Meet the international thought leader of user-centricity and author of the book 'From Customer to User,' Jacob Johansen.

We are delighted to continue the evening with our attendees and serve some wine and finger food. You will get a chance to mingle with the author and other attendees from FinnCham and SwissCham.


6:00PM-6:10PM Welcoming remarks

6:10PM-6:50PM Presentation -Jacob Johansen

6:50PM-7:00PM Q&A

7:00PM-7:30PM After seminar mingling with some wine and finger food

Date & Time

October 14 - 18:00 p.m. - 19:30 p.m., Beijing time


Free for Members &

180 RMB for Non-Members

Venue | Both online & offline


Innovation Center of PwC 普华永道创新中心

3 F No. 168 Hubin Road, Huangpu District 黄浦区湖滨路168号无限极荟购物中心3楼 Shanghai


Microsoft Teams, Link will be sent out separately before the event


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