Climate change and environmental damage are two of the most dramatic challenges facing the world today. In Norway, the changes in the Arctic region are particularly dramatic and worrying. Both the government and some companies are taking actions to make a difference.
Looking at China, we also see the Chinese government is taking serious actions in regards to garbage recycling, CO2 Emission reduction and plastic reduction etc..
By launching more related-policies and doing more education to the citizens, people will start to arise awareness and eventually take actions to support this sustainable development.
The two Norwegian eco-at-heart brands Jordan and VGAN want to hold hands to enter the Chinese market and together offer Chinese consumers a more sustainable option when choosing daily-use products.
NBA is delighted to invite two speakers representing Orkla and VGAN who will jointly bring the Sustainable Life is Sweet Concept to our members and guests in the event.
Why both Norway and China start actions on sustainable development?
What will be the opportunities for Fast-moving consumer brands from Norway who has competitive innovations regarding the sustainable solutions?
How to enter Chinese FMCG market if you think your brands and products hold eco-value (Strategic fit)?
How to build 360° campaign to launch a new brand or a new collection of products?
How to adapt your digital strategy to reach Z-generation Chinese consumers?
19:30-19:45 Buffet dinner served
20:00-21:00 Dinner & mingling
Free for members; RMB 600 for non-members/public audience (limited tickets)
Registration: Please register via the link by August 21st.
Chloe Zhao is the country manager for Orkla’s business in the Chinese market. She founded the Orkla China team and developed the business for Orkla Group from scratch. Based on her education background from the Nordics (Master in International Business from Uppsala University, Sweden) and 8 years’ working experiences in trading business between Nordics and China, she holds a vision of being the bridge between Norway and China for not only doing business but also building strong friendship.
VGAN Country Manger at VGAN
Simon has been studying and working with sales and marketing in China since 2011, living in Ningbo, Shanghai, stockholm and Hongkong over the years. Having worked in multiple industries and roles he have a strong knowlege of the market. In late 2019 he started focusing on bringing food and beverage brands from the Nordics into the Chinese market. Currently building the brand VGAN in China.
Orkla is a leading supplier of branded consumer goods to the grocery, out-of home, specialised retail, pharmacy and bakery sectors. The Nordic and Baltic regions and selected countries in Central Europe are Orkla’s main markets. The Orkla Group also holds strong positions in selected product categories in India.