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The Chinese consumers are evolving. With the increasing penetration of smart phones and the internet, the behavior and shopping journey of the modern Chinese consumers are undergoing a fundamental change.

Digitalization is everywhere, including tier-4 cities. Social media has been the key battleground for brands, while mastering content marketing on Douyin (TikTok) is now a must for all the ambitious marketiers.

NBA is pleased to invite the co-founder of Laowai Kris (老外克里斯) to share the story of establishing a successful 'Brand' on Chinese social media while at the same time, bridging the culture of Norway and China. With more than 10 million followers on Douyin (Chinese TikTok), Laowai Kris is arguably the most famous Norwegian among the Chinese millennials.

We are also glad to invite expert from Westwin (Formerly known as Microsoft Online) to share with us the newly released report on Chinese cross-border consumer. The insights are distilled from a sea of information gathered from 300 surveys with consumers in Chinese cities ranging from first to fourth tier.


17:30 Registration starts

18:00 Dinner Buffet starts

18:30 Presentation by Co-founder of Laowai Kris

19:10 Break

19:30 Presentation by Client Lead of Westwin


Function Room 9&10, F-5, JW Marriott Hotel at Tomorrow Square, No.399 Nanjing W Rd, Shanghai

(多功能厅9&10, 5楼, 上海明天广场JW万豪酒店)


Please register by click "I WIll Attend" below by 17:00PM, 19th October.


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