In today's fast-paced and dynamic business environment, companies face constant challenges and increasing competition that disrupt traditional ways of doing business. Particularly in the Chinese market, local competitors have strengthened their capabilities by utilizing innovative technologies in product development, quality, and customer service.


This breakfast seminar session explores unorthodox strategies for B2B companies to create, deliver, capture, and defend value to stay competitive. We will delve into the skills needed to craft a compelling value proposition that can propel a new business model to scale, attract customers, and create lasting competitive advantages.


Key Takeaways:


Design and Redesign Business Models: Learn a step-by-step process for designing and redesigning your business model.

Value Creation Logic: Compare different value creation logics that companies use to deliver superior performance.

Real-World Examples: Apply real-world examples of how companies across various industries are evolving their business models to remain competitive.

Defending Value: Understand strategies to defend value over time.


This session is especially relevant for those in B2B markets, where complex ecosystems demand sophisticated value management strategies.

Who should attend:

C-suite/Senior Management (CEO, CFO, CSO, CMO), Commercial Heads and Strategic Business Development Heads


Date: Tuesday, April 22, 2025

Time: 08:30 - 10:30 (Beijing Time)

Venue: TBC, Shanghai 上海市,具体地点待确定

Speakers

  • MIRA LIOLEVA (Management Consultant, Organizational & Leadership Advisory, Greater China at Mercuri Urval)

    MIRA LIOLEVA

    Management Consultant, Organizational & Leadership Advisory, Greater China at Mercuri Urval

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