The Pandemic has accelerated changes in many areas from how people shop, where they work and where they want to live, and also posed a significant influence on consumer's buying patterns in China, especially when it comes to FMCG sectors. So it is with the marketing, where the decades-long move from traditional media planning and buying to a data and technology-driven approach has accelerated beyond a tipping point for brands.
As one of the most renowned FMCG firm, Orkla's footprint in China is stably growing. By offering relevant product portfolio and picking the right media channel to communicate with the consumers, a few brands had built salience in respective categories, such as Jordan in toothbrush category and Møller's in the fish oil category.
The post pandemic shopper is gradually becoming fickle, lacking the brand loyalty and moves seamlessly between the physical and digital worlds, with a plethora of choice with every step. This makes marketing at the point of sale more important than ever. To embrace the challenge, Orkla has been adapting swiftly to meet the needs of the modern consumers.
Joint us for this seminar to find out how Orkla has embraced agility and quickly adjusted the local adaption to the post pandemic era with the new business strategy to remain relevant to the consumers. Real example of Orkla's traffic model on TikTok, quality content, livestreaming and KOL collaboration to convert traffic into sales / follower will also be shared exclusively.
The seminar will also invite Jessie J., chief marketing officer (CMO) for the social media technology company Baibao Tech with over 30 million followers. Jessie is also a social media influencer with over 1,5mill followers on her own channel. Leveraging social commerce and membership management, Jessie's team built a business model that maximize the lifetime value of the consumers. During the seminar, Jessie will share the golden rules of digital marketing from the perspective of an influencer.
Date & Time: 18:00 - 21:00 (Registration from 18:00 for 30min) 16 February 2023
Venue: Floor 3, W Hotel, Lvshun Road 66, Hong Kou, Shanghai 旅顺路 66号 W 酒店 3楼
Chief marketing officer at Baibao Tech / Influencer
China Country Manager at Orkla ASA