Norwegian Business Association China and FinnCham China, in collaboration with Nordic Friend and Xiaohongshu, cordially invite you to an offline visit on the afternoon of January 15th.
With a mission to "inspire lives", Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. Millions of users showcase their experiences on the platform daily, from cosmetics and beauty to fashion, food, travel, entertainment, fitness, and childcare, brought to life visually through a variety of formats including photos, text, videos and livestreaming. The innovative platform integrates the authentic content shared by its community with commerce, quickly becoming one of the most popular destinations for making lifestyle decisions.
This is a unique opportunity to visit Xiaohongshu's new office in LuOne Plaza Shanghai, and get to understand the secret of "seeding" for business growth.
Agenda:
13:45-14:00 Checking in at the ground floor lobby (please arrive before 14:00 SHARP)
14:00-14:20 Xiaohongshu company tour and introduction
14:20-15:30 Xiaohongshu platform overview and marketing solutions
15:30-15:45 Cases of Xiaohongshu success
15:54-16:00 Q&A
Date: Thursday, Jan 15, 2026
Time: 14:00 - 16:00 at Beijing Time (Check-in starts from 13:45)
Venue: LuOne CapitaLand Crystal Plaza, No.218, Xujiahui Road, Huangpu District, Shanghai (Check in at the office building's north gate ground floor lobby)
上海市黄浦区徐家汇路218号LuOne凯德晶萃广场办公楼（北门一层大堂签到集合）
Language: English
Note：
In accordance with the building entry requirements of the organizer, all participants of this event are required to complete the visitor information filling before visiting. By signing up for this event, you agree that we can send your personal information (name, phone number, email, company) to the organizer's system in advance for registration. Persons who have not registered in advance will not be possible to enter the building to participate in the activities.
Sponsors and Partners
Tickets
More About Xiaohongshu
In 2013, Xiaohongshu was founded in Shanghai as a user-generated content community focusing on shopping experiences overseas. One year later, in 2014, Xiaohongshu launched its e-commerce business. By July 2020, its monthly active users exceeded 100 million, and then 200 million in October 2021. As the go-to destination for consumers to navigate the different lifestyle choices they have to make, Xiaohongshu leverages its community and its content to act as an enabler in this digital era, adding value for brands, emerging industries, small businesses and creators.
About Nordic Friend
Nordic Friend Agency is a digital-era marketing, communications & advertising agency, specializing in the Chinese market with offices in both the Nordics and China. Nordic Friend combines an international business mentality with Chinese know-how, serving a wide array of clients across various sectors, including government, tourism, education, maritime, food, consumer goods, B2B industrial, and more. The team is a firm believer that all marketing efforts and investments should be result-driven and be both efficient and effective.