The Norwegian Business Association China warmly invites you to a very special summer gathering. This is not your typical after-work networking event—it is an immersive auditory journey. We are thrilled to bring the Sino-Nordic and European business community together in Beijing for a vibrant evening where professional connections and world-class sound seamlessly blend. We are bringing our community together at Starbucks, transforming the familiar, inviting atmosphere of the coffeehouse into an energetic hub where cultures converge, conversations flow easily, and meaningful friendships deepen.

The true highlight of the evening will be an exclusive presentation by Mr. Hanying Feng representing Genelec, the renowned Finnish pioneer in professional audio. Drawing from years of professional experience, reflecting on what constitutes truly great sound and why audiences are deeply moved by it, Mr. Feng will present his acclaimed talk, "Open Music Blind Box".

Just as we sometimes encounter a stranger in a quiet corner of the world who unexpectedly becomes a cherished friend, Mr. Feng believes music works the same way. Encountering a particular song or symphony in the right setting can feel as though we have known it all along. From his unique perspective, he will guide us on a journey to discover dazzling gems of music history, covering the intricate nuances of performance, recording, and playback. To fully elevate this experience, the evening's music and presentation will be played exclusively through high-end Genelec sound systems, immersing the venue in a world-class, crystal-clear soundscape.

Join distinguished guests, fellow industry leaders, entrepreneurs, and partners in this relaxed yet refined atmosphere. It is an ideal moment to step away from the daily bustle, exchange forward-looking insights, and explore collaboration opportunities that fuel our shared success in China.

What to expect:

• Cross-chamber networking with professionals from the Nordic, Benelux, and Sino-European business communities
• Gain a deeper understanding of music and sound through a captivating presentation by Mr. Feng
• Tasty finger food and refreshing drinks are enjoyed in the familiar, inviting, and energetic atmosphere of Starbucks
• A relaxed yet refined after-work environment perfect for deepening friendships, exchanging forward-looking ideas, and exploring new collaborations

Date: 12 June 2026, Friday

Time: 17:00-20:30

Language: Chinese and English

Venue:

Starbucks, 2nd Floor,Beijing Kerry Center Shopping Mall,No.1 Guanghua Road

北京朝阳区光华路1号嘉里中心商场星巴克店内二层

Agenda:

• 17:00-18:00 Registration and mingle with food and beverages
• 18:00-20:00 Immersive music and auditory journey with Mr. Feng
• 20:00-20:30 Networking