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We cordially invite you to an exclusive event at the Norwegian Embassy in Beijing, featuring a presentation by Jens Eskelund, President of the European Chamber, on findings from the EUCCC's latest publication. Following the presentation, an enlightening dialogue will take place between Mr. Eskelund and H.E. Signe Brudeset, Norway's Ambassador to China, offering deep dives into the strategies and policies that are shaping the business landscape for foreign entities in China. Participants will also have the opportunity for a Q&A session afterwards, allowing for direct engagement with our speakers and further exploration of the topics discussed.
The event will delve into how the EU, China, and the US each tackle economic security and risk management differently, affecting trade and investment strategies. It will also examine the EU's approach to minimizing impacts on trade relations, China's extensive measures to eliminate dependencies and achieve technological self-reliance, and the US's shift from 'decoupling' to 'de-risking,' showcasing an alignment with the EU's strategies, albeit with different underpinnings.
At the corporate level, businesses are encountering risks that are increasing in volume, complexity, and severity, largely due to the gradual infiltration of political factors into the business landscape. Responses vary among companies, yet distinct strategic patterns are becoming apparent. Some are drawn deeper into the Chinese market, seeking to boost localization and investment, while others feel compelled to relocate their investments or operational segments out of the country.
Join us for this invaluable opportunity to gain expert insights into the politics of economic security and understand the critical strategies that are shaping the future of European businesses in China.
Date: 22 April 2024
Time: 17:00 PM – 20:00 PM
Agenda：
17:00PM – 17:30PM: Registration
17:30PM – 18:30PM: Presentation & Q&A Session
18:30PM – 20:00PM: Buffet dinner at the Residence
Address: Royal Norwegian Embassy in Beijing – 挪威王国驻华大使馆
1, Sanlitun Dong Yi Jie 三里屯东一街1号
Please Note: Limited seats available, please sign up at your earliest convenience.
Please be aware that the event will be conducted in accordance with the Chatham House Rule.
Speakers
Jens Eskelund
President, European Chamber; Chief Representative, Maersk Greater China Area and North-East Asia
More Information
Jens
Eskelund
President, European Chamber; Chief Representative, Maersk Greater China Area and North-East Asia
Jens Eskelund was born in 1970 in Aarhus, Denmark. He holds an MA in philosophy and has studied at University of Aarhus and University of Texas at Austin. He has also pursued studies in Chinese at Renmin University in Beijing. Coming to Beijing as a student in 1998, Jens Eskelund began his career in China as Commercial Officer at the Danish Embassy to China before taking on a position in marketing for Maersk Line in Beijing in 2000. He has since held positions as General Manager for Public Affairs for Maersk Line in China and later Director of Public Affairs for North Asia before assuming his present role as Chief Representative for Maersk in the Greater China Area and North-East Asia. Primary focus areas comprise engaging government entities, institutions and trade associations on matters of policy, regulatory environment and business development on behalf of the companies within the Maersk Group.
Jens Eskelund is a former Chairman of the Danish Chamber of Commerce in China as well as the Vice President and Chair of Maritime Working Group of the European Chamber. Jens was elected as the President of European Chamber in May 2023.
Signe
Brudeset
Norway's Ambassador to China and Mongolia
Ms. Signe Brudeset is Ambassador of Norway to China and Mongolia and has previously been Ambassador of Norway to Japan. Ms. Brudeset has served in several senior positions within the Norwegian Ministry of Foreign Affairs, including Director in the Section for Middle East and North Africa and Special Envoy for Syria and Iraq. Ms. Brudeset has also been Deputy Director in the Private Office of the NATO Secretary General. Ms. Brudeset holds a MSc degree in Business Administration from the Norwegian School of Economics (NHH), with additional studies in international business and marketing from University of Barcelona. She has studied Chinese
language at universities in Oslo and Taipei.
