We are pleased to invite you to the seminar "Norway as a Brand: Navigating Complexity Through Responsible Leadership," jointly organised by the Norwegian Business Association China and BI Norwegian Business School.


The event marks the first session in the "Norway as a Brand" series, initiated by NBA China and BI Norwegian Business School. Norway is widely associated with quality, sustainability, innovation, trust and responsible business conduct. The series will explore how these values, together with Norway's distinctive business culture and areas of strength, can contribute to a clearer and more differentiated position in the Chinese market.


This first seminar will focus on leadership and examine how these qualities are reflected in organisational decision-making, leadership behaviour and long-term value creation. In today's increasingly complex business environment, leadership is not only about driving growth and delivering financial results. Leaders must also navigate situations where commercial priorities may not fully align with employee well-being, sustainability, stakeholder expectations and long-term trust.


The session will explore responsible leadership as an organisational ecosystem grounded in sound decision-making, trust and shared values. It will also examine inclusive leadership in global organisations, including how leaders can recognise diversity, foster inclusion and translate leadership principles into practical action.


A panel discussion will bring together perspectives from academia and industry to explore how responsible leadership is applied across different business contexts. The panelists will share insights from a range of perspectives, including leadership in the AI era, Norwegian leadership values, digitalisation, local empowerment, and how solutions and practices developed in China can contribute to global innovation.

Speakers

Professor Emilie Lapointe

Professor of Organizational Behaviour, Associate Dean – Master in Leadership and Organizational Psychology, department of Leadership and Organizational Behaviour

BI Norwegian Business School

Topic: Responsible leadership

Ms. Addy Zhu

Addy Zhu, Senior Career Advisor at Fudan University School of Management. With extensive experience as a former Global HR VP at Honeywell and APAC HR GM at Amazon Web Services.

Topic: Inclusive Leadership with a Global Mindset


Panelists

  • Dr. Henry Cui, Founder, Airungu Consulting
  • Professor Emilie Lapointe, Professor of Organizational Behaviour, Associate Dean – Master in Leadership and Organizational Psychology, department of Leadership and Organizational Behaviour, BI Norwegian Business School
  • Ms. Abby Wen Qian Zhou, Head of Section, Renewables, DNV Energy Systems China.
  • Ms. Kelly Xie, Head of TOMRA Sorting Recycling China
  • Representative from Kongsberg Maritime

The panel will be moderated by Ms. Addy Zhu.


By combining academic insight with practical business experience, the seminar aims to examine how responsible leadership can strengthen credibility, resilience and competitiveness, while also contributing to Norway's broader brand and its position as a trusted and forward-looking business partner.


Agenda

17:00 – 17:30: Registration

17:30 – 17:40: Welcome Remarks

17:40 – 18:55: Keynote presentations

18:55 – 19:30: Panel Discussion & Q&A

19:30: Networking Dinner


Date: 26 August 2026

Time: 17:00–20:30

Venue: Hyatt Centric Zhongshan Park Shanghai 上海中山公园凯悦尚萃酒店

No. 1555 Dingxi Road, Changning District, Shanghai 上海市长宁区定西路1555号

3F Ballroom 3楼宴会厅

Speakers

  • Emilie Lapointe (Professor,Department of Leadership and Organizational Behaviour at BI Business School)

    Emilie Lapointe

    Professor,Department of Leadership and Organizational Behaviour at BI Business School

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  • Addy Zhu (Senior Career Advisor at Fudan University School of Management/ Former General Manager of Human Resources, Asia Pacific, Amazon AWS/ Former Vice President of Global Human Resources, Honeywell Intelligent Building Technologies Group/ Alumna of Class 10, BI-FUDAN MBA Program)

    Addy Zhu

    Senior Career Advisor at Fudan University School of Management/ Former General Manager of Human Resources, Asia Pacific, Amazon AWS/ Former Vice President of Global Human Resources, Honeywell Intelligent Building Technologies Group/ Alumna of Class 10, BI-FUDAN MBA Program

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  • Abby/Wenqian Zhou (Head of Section, Renewables at DNV Energy Systems China)

    Abby/Wenqian Zhou

    Head of Section, Renewables at DNV Energy Systems China

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  • Kelly Xie (Head of TOMRA Recycling China at TOMRA)

    Kelly Xie

    Head of TOMRA Recycling China at TOMRA

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  • Cui Henry (Founder of Airungu Consulting)

    Cui Henry

    Founder of Airungu Consulting

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Sponsors and Partners

Organizer

Tickets