Doing business in China is becoming increasingly challenging considering the realization of key business performance indicators such as market share and profit margins.
China's highly cost-sensitive market demand, fast-paced environment, and high customer appetite for innovation pose further challenges to MNCs striving to remain relevant and competitive. The local market is characterized by its global leadership in customer-centric innovation.
According to the GCC in China's Innovation Survey 2022 and 2024:
- 55% of companies find themselves weaker than their Chinese competitors in establishing or expanding local R&D capacities.
- 51% find themselves weaker in R&D processes driven by local teams.
- 56% find themselves weaker in time-to-market of new products and services.
- 77% consider know-how acquisition as mainly hindering innovation due to inadequate qualified personnel.
- 58% consider themselves having insufficient knowledge of technologies.
- 48% consider themselves lacking local market intelligence.
Seminar Highlights:
In this interactive seminar, we will explore how to think and operate like our Chinese competitors to remain competitive and relevant to the needs of local customers:
- Understanding the Customer: Leverage market data and insights to deeply understand customer needs, preferences, and behaviors.
- Rapid Iteration & Development: Learn how Chinese companies prioritize speed and flexibility in product design to meet evolving demands.
- Local Context, Global Impact: Leverage China's innovative environment for local product development and service innovation to succeed in global markets.
- Actionable Insights: Gain practical insights for leaders looking to innovate and adapt their product development strategies, both in China and beyond.
Target Group:
Executives and Senior Managers of MNC Subsidiaries Operating in China, Market Intelligence and Strategy Professionals, Innovation and Product Development Leaders
Date: Tuesday, May 27, 2025
Time: 16:00 – 18:00 Beijing Time
Venue: TBC, Shanghai
Speakers
MIRA LIOLEVA
Management Consultant, Organizational & Leadership Advisory, Greater China at Mercuri Urval (Shanghai) Enterprise Consultants Co., Ltd.
More Information
MIRA LIOLEVA
Management Consultant, Organizational & Leadership Advisory, Greater China at Mercuri Urval (Shanghai) Enterprise Consultants Co., Ltd.
Mira leads the management consultant practice with focus on leadership and organizational advisory for Mercuri Urval Greater China from its Shanghai office and extends supports to clients in the APAC region. She works closely with clients in segments like Mobility, Industrial, Technology, consumer and Life Sciences – Medical Devices.
Mira specializes in M&A integration, strategy implementation, and change management, focusing on leadership and organizational effectiveness, including people and process development, coaching, and mentoring. She helps organizations effectively execute their business strategy in the Chinese market through results-driven interventions in organizational and team effectiveness, process optimization, and leadership advisory. Additionally, she is a trusted advisor to the management boards of MNC subsidiaries operating in China.
Mira brings 25 years of corporate experience in maritime transportation, international supply chain, logistics, operations in consumer electronics, and business services. With 17 years in China, she has deep exposure to the APAC region, including countries like South Korea, Japan, Singapore, Malaysia, India, Vietnam, and the Philippines.
