We are pleased to invite you to the seminar "Norway as a Brand: Navigating Complexity Through Responsible Leadership," jointly organised by the BI Norwegian Business School and Norwegian Business Association China.
The event marks the first session in the "Norway as a Brand" series, initiated by BI Norwegian Business School and NBA China. Norway is widely associated with quality, sustainability, innovation, trust and responsible business conduct. The series will explore how these values, together with Norway's distinctive business culture and areas of strength, can contribute to a clearer and more differentiated position in the Chinese market.
This first seminar will focus on leadership and examine how these qualities are reflected in organisational decision-making, leadership behaviour and long-term value creation. In today's increasingly complex business environment, leadership is not only about driving growth and delivering financial results. Leaders must also navigate situations where commercial priorities may not fully align with employee well-being, sustainability, stakeholder expectations and long-term trust.
The session will explore responsible leadership as an organisational ecosystem grounded in sound decision-making, trust and shared values. It will also examine inclusive leadership in global organisations, including how leaders can recognise diversity, foster inclusion and translate leadership principles into practical action.
A panel discussion will bring together perspectives from academia and industry to explore how responsible leadership is applied across different business contexts. The panelists will share insights from a range of perspectives, including leadership in the AI era, Norwegian leadership values, digitalisation, local empowerment, and how solutions and practices developed in China can contribute to global innovation.
Speakers
Professor Emilie Lapointe
Professor of Organizational Behaviour, Associate Dean – Master in Leadership and Organizational Psychology, department of Leadership and Organizational Behaviour
BI Norwegian Business School
Topic: Responsible leadership
Ms. Addy Zhu
Addy Zhu, Senior Career Advisor at Fudan University School of Management. With extensive experience as a former Global HR VP at Honeywell and APAC HR GM at Amazon Web Services.
Topic: Inclusive Leadership with a Global Mindset
Panelists
- Dr. Henry Cui, Founder, Airungu Consulting
- Professor Emilie Lapointe, Professor of Organizational Behaviour, Associate Dean – Master in Leadership and Organizational Psychology, department of Leadership and Organizational Behaviour, BI Norwegian Business School
- Ms. Abby Wen Qian Zhou, Head of Section, Renewables, DNV Energy Systems China. Abby is currently the Head of Section of Renewables at DNV Energy Systems China.
- Ms. Kelly Xie, Head of TOMRA Sorting Recycling China
- Representative from Kongsberg Maritime
The panel will be moderated by Ms. Addy Zhu.
By combining academic insight with practical business experience, the seminar aims to examine how responsible leadership can strengthen credibility, resilience and competitiveness, while also contributing to Norway's broader brand and its position as a trusted and forward-looking business partner.
Agenda
17:00 – 17:30: Registration
17:30 – 17:40: Welcome Remarks
17:40 – 18:55: Keynote presentations
18:55 – 19:30: Panel Discussion & Q&A
19:30: Networking Dinner
Date: 26 August 2026
Time: 17:00–20:30
Venue: Hyatt Centric Zhongshan Park Shanghai 上海中山公园凯悦尚萃酒店
No. 1555 Dingxi Road, Changning District, Shanghai 上海市长宁区定西路1555号
3F Ballroom 3楼宴会厅
Speakers
Emilie Lapointe
Professor,Department of Leadership and Organizational Behaviour at BI Business School
More Information
Cui Dr. Henry
Professor, Department of Leadership and Organizational Behaviour at BI Norwegian Business School
More Information
Emilie
Lapointe
Professor,Department of Leadership and Organizational Behaviour at BI Business School
Versatile Teacher and Researcher, with a strong international focus and a demonstrated history of working in the higher education industry in Canada, China, and Norway. Teaching in organizational psychology, organizational behavior, and micro human resource management, and targeted at bachelor/master/PhD students and executives. Current research in the areas of organizational socialization, employee-supervisor relationship (e.g., supervisory mentoring, LMX) and employee-organization relationship (e.g., employee commitment, psychological contract). Published academic articles in top journals such as Human Relations, Journal of Vocational Behavior, and Journal of Occupational and Organizational Psychology, and international conference papers.
Abby/Wenqian
Zhou
Head of Section, Renewables at DNV Energy Systems China
Ms. Zhou Wenqian is currently the Head of Section of Renewables at DNV Energy Systems China. She joined DNV in 2007 and has nearly 20 years of experience in the oil & gas and renewable energy industries. Since 2021, she has been responsible for the business development of DNV Energy System’s decarbonization & digitalization services in China, covering decarbonization consulting, renewable energy, hydrogen and green fuels, CCUS, ESG, digitalization, etc. She participated in DNV's Global Energy Transition Outlook 2060 research program as the representative for China during 2020 to 2026. She graduated from BI-Fudan MBA program in 2017.
Kelly Xie
Head at TOMRA
Kelly Xie is Head of TOMRA Recycling China, leading the company’s efforts to advance resource recovery and circular economy solutions in one of the world’s largest recycling markets. With more than 10 years of experience in the recycling industry, she has developed deep expertise in China’s waste management ecosystem, recycling value chains, and the transformation of materials from waste into valuable resources.
Throughout her career, Kelly has played an active role in supporting the modernization of China’s recycling sector, particularly in accelerating the transition from a traditional linear economy to a more sustainable and circular model.
TOMRA, founded in Norway in 1972, is a global leader in circular economy technologies, providing advanced collection and sorting solutions that help recover valuable materials and reduce waste. As a representative of TOMRA in China, Kelly is passionate about fostering collaboration between industry, government, and society to create a more resource-efficient future.
Kelly holds an MBA from BI Norwegian Business School, giving her both a strong connection to Norway and a global perspective on sustainability, innovation, and business leadership.
Cui
Dr. Henry
Professor, Department of Leadership and Organizational Behaviour at BI Norwegian Business School
崔海涛博士，爱润谷企业管理顾问咨询（上海）有限公司创始人，
长期深耕企业财务管理、人工智能商业化应用两大领域，专注为
企业管理层提供赋能培训与战略定制咨询服务。核心课程包括：
《人工智能企业战略构建(2 天)》
《AI 时代企业战略重构与商业模式创新》
《AI 时代商业机遇与风险研判》
《企业经营财务洞察与战略决策》
《财报驱动经营高管财商赋能》
《财务报表深度研读与经营分析》
《管理层经营财智通识》
《非财务人员的财务课程（2 天）》等。
崔博士在全球 500 强跨国高科技企业工作三十余年，其中 6 年在美国和加拿大工作。所服务过的公司包括 AT&T（届时全球第一通讯设备及服务企业）, 爱立信（届时全球第一电讯设备企业），Intel（全球第一半导体企业），以及 IBM（全球第一计算机技术及服务企业）。对于云计算，人工智能，企业的数字化转型，及国际化的企业经营管理有着丰富的实践经验。
过往八年，崔博士任职 IBM 大中华区云计算与沃森人工智能平台产品及生态总监，全面统筹产品线战略规划、项目实施与产业生态体系搭建；此前历任 IBM 智慧团队大中华区总经理等核心高管职务，主导人事管理 SaaS 业务板块运营，牵头推进集团市场全域转型战略落地。
崔博士拥有丰富的北美，亚太以及大中华地区管理经验。 在企业战略规划的决策与实施，事业部运营，以及大团队管理等方面有 30 余年的成功实操经验，并长期为世界前沿的企业、政府及企事业单位提供管理咨询服务和高管培训服务。
崔博士毕业于复旦大学计算机系，并在多伦多大学计算机系进修，拥有加拿大西安大略大学MBA 学位，复旦大学经济学博士学位，师从中国著名经济学家，复旦大学经济学院院长张军教授。崔博士是哈佛大学商学院全球高管领导力课程的毕业生，哈佛商学院正式校友。
崔博士是美国注册管理会计师 (CMA)，曾为诸多国内外 500 强企业讲授高管内训课程，口碑广受业界认可，学员评分一直趋于满分。所服务企业包括美国 AT&T, 强生，法国阿尔卡特-诺基亚，意大利倍耐力，阿里斯顿，德国安联保险，奥蒙德，荷兰阿克苏诺贝尔，日本
TDK，柯尼卡美能达，万代南梦宫，中国平安，中国电信，中国移动，上海电气等；并为复旦大学，交通大学，香港大学，法国雷恩商学院，上海财经大学，上海外国语大学，华东理工学院，南京师范大学等高校执教 DBA/MBA/EMBA 及高管培训课程，
课程核心优势：融合三十余年一线高管实战管理经验与美国管理会计专业体系，沿用正统哈佛商学院 MBA 经典案例教学模式，秉承“内容有用，教学有效，过程有趣”宗旨，助力学员吃透核心逻辑、快速学以致用，高效助力企业实现培训价值转化与业绩增长。
Sponsors and Partners
Partner
BI - Fudan MBA Program
The BI-Fudan MBA program, one of China’s first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary. Adhering to the core principle of "Education works for the Society", the program is dedicated to nurturing mid-to-senior managers with a strategic global vision, a broad perspective on sustainable development in the digital economy, and the ability to address future business challenges with an innovative entrepreneurial spirit.
The BI-Fudan MBA Program is situated at the Zhengli Campus of Fudan University School of Management, the first open business school in China and even the world to deeply integrate with the community. From its inception, the Zhengli Campus was conceived to not only foster an environment where faculty and students can think and explore freely, but also support their lifelong growth, with ample space to enable the School to evolve into a future-oriented business school for the next century.