Welcome to join Nordic Marketing Day 2026 - this is the largest and flagship Marketing, Sales and Growth-focused event for Nordic businesses in China. In the past five years, the event has attracted more than 500 participants and 100+ speakers, representing a wide range of Nordic business communities and companies in China.
This is your once-a-year opportunity to gain valuable market insights, explore growth strategies, and connect with peer professionals and industry experts. You can expect a dynamic program featuring keynote speeches, expert panels, interactive Q&As, and plenty of time for networking and meaningful conversations. So come to discover fresh ideas, innovative approaches, and actionable inspiration to elevate your work.
Agenda:
13:30-14:00 Checking in and registration
14:00-14:10 Event opening and welcome remarks, by Dr. Lijin Qiu, Director of BI-Fudan MBA Program, School of Management, Fudan University
14:10-14:45 Panel Discussion: Next China: Business Growth under Macro Transition
This panel addresses how businesses can grow in China amid changing macro and market conditions: evolving consumer confidence, value-driven purchasing, stronger local competition, channel fragmentation, and shifting procurement behavior in B2B.
14:45-15:20 Keynote Speech: by Nancy He, Globalization Development Partner, Kotler Marketing Group
15:20-15:55 Panel Discussion: Innovation to Impact - Turning Ideas into Measurable Growth
This panel focuses on how companies can move beyond "innovation theatre" and turn ideas into real business outcomes — such as revenue growth, margin improvement, stronger customer retention, faster market entry, or better conversion.
15:55-16:15 Tea Break
16:15-16:55 Keynote Speech: Beyond AI Answers: From Generated Insights to Validated Marketing Strategy - When Everyone Has the Same AI Tools, What Differentiates Your Marketing? The Case for AI-Augmented Research
Dr. Deqiang Zou, Assistant Professor of Marketing at the School of Management, Fudan University; Instructor of Marketing Management for the Fudan-BI MBA Program
16:55-17:30 Panel Discussion: AI-Native Marketing & Sales — From Productivity Hacks to Competitive Advantage
This panel explores how companies can move from isolated AI experiments (content generation, translation, basic automation) to an AI-native commercial operating model that improves speed, quality, and performance across marketing and sales.
17:30-19:30 Networking and Mingle
Date:
19 May (Tuesday), 2026
Time: 14:00 - 19:30 (Beijing Time)
14:00-17:30 Main session with keynote speeches & panel discussions
17:30-19:30 Networking and mingle (with finger food and drinks served)
(Registration starts from 13:30)
Venue:
上海市杨浦区政立路558号复旦大学管理学院政立院区A楼
Building A, No.558 Zhengli Road, School of Management Fudan University, Yangpu District, Shanghai
Speakers
Dr. Deqiang ZOU
Assistant Professor of Marketing, School of Management Fudan University
More Information
Dr. Lijin Qiu
Director of BI-Fudan MBA Program, School of Management, Fudan University
More Information
Ashley Ai
Head of marketing at Norautron
Amber Wu
Head of Marketing & Communication, Reima APAC
Herbert Law
Assistant Vice President, Oatly China
Lucy Lu
Sales & Marketing Director, Ulstein
Michael Chen
Director of Artificial Intelligence Research Center, DNV
Ilaf Elard
Associate Professor, NYU Shanghai
Jean Xu
Head of Field Marketing, Nokia China
Dr. Deqiang ZOU
Assistant Professor of Marketing, School of Management Fudan University
Dr. Lijin Qiu
Director of BI-Fudan MBA Program, School of Management, Fudan University
Qiao Lin
Partner of Kotler Marketing Group (China & Singapore)
Simon Bugge
Sales & Marketing Manager at Jordan | Orkla
Tickets
Sponsors and Partners
Organizer
BI - Fudan MBA Program
The BI-Fudan MBA program, one of China’s first Sino-foreign joint programs approved by the Academic Degrees Committee of the State Council, has been jointly run by BI Norwegian Business School and Fudan University School of Management since 1996, and 2026 marks its 30th anniversary. Adhering to the core principle of "Education works for the Society", the program is dedicated to nurturing mid-to-senior managers with a strategic global vision, a broad perspective on sustainable development in the digital economy, and the ability to address future business challenges with an innovative entrepreneurial spirit.
The BI-Fudan MBA Program is situated at the Zhengli Campus of Fudan University School of Management, the first open business school in China and even the world to deeply integrate with the community. From its inception, the Zhengli Campus was conceived to not only foster an environment where faculty and students can think and explore freely, but also support their lifelong growth, with ample space to enable the School to evolve into a future-oriented business school for the next century.
