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Doing business in China is becoming increasingly challenging considering the realization of key business performance indicators such as market share and profit margins.

China's highly cost-sensitive market demand, fast-paced environment, and high customer appetite for innovation pose further challenges to MNCs striving to remain relevant and competitive. The local market is characterized by its global leadership in customer-centric innovation.


According to the GCC in China's Innovation Survey 2022 and 2024:

  • 55% of companies find themselves weaker than their Chinese competitors in establishing or expanding local R&D capacities.
  • 51% find themselves weaker in R&D processes driven by local teams.
  • 56% find themselves weaker in time-to-market of new products and services.
  • 77% consider know-how acquisition as mainly hindering innovation due to inadequate qualified personnel.
  • 58% consider themselves having insufficient knowledge of technologies.
  • 48% consider themselves lacking local market intelligence.


Seminar Highlights:


In this interactive seminar, we will explore how to think and operate like our Chinese competitors to remain competitive and relevant to the needs of local customers:

  • Understanding the Customer: Leverage market data and insights to deeply understand customer needs, preferences, and behaviors.
  • Rapid Iteration & Development: Learn how Chinese companies prioritize speed and flexibility in product design to meet evolving demands.
  • Local Context, Global Impact: Leverage China's innovative environment for local product development and service innovation to succeed in global markets.
  • Actionable Insights: Gain practical insights for leaders looking to innovate and adapt their product development strategies, both in China and beyond.


Target Group:

Executives and Senior Managers of MNC Subsidiaries Operating in China, Market Intelligence and Strategy Professionals, Innovation and Product Development Leaders

Date: Tuesday, May 27, 2025

Time: 16:00 – 18:00 Beijing Time

Venue: Bridge+, Ascendas Plaza, 333 Tianyaoqiao Road, Xuhui District, Shanghai.上海市徐汇区天钥桥路333号腾飞大厦,奕桥Bridge+

Speakers

  • MIRA LIOLEVA (Management Consultant, Organizational & Leadership Advisory, Greater China at Mercuri Urval (Shanghai) Enterprise Consultants Co., Ltd.)

    MIRA LIOLEVA

    Management Consultant, Organizational & Leadership Advisory, Greater China at Mercuri Urval (Shanghai) Enterprise Consultants Co., Ltd.

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